In these challenging times, everyone is looking at ways to boost their income.

That is no different for the smart VA, whether you’re just starting out or already well established with a good base.

If you’re going to treat what you do as a business – and you should be treating it that way – there are a number of ways to boost your income.

I’ll be sharing SEVEN ways in this two-part feature. Three here and four in Part 2 next time.

Before I get to the tips and suggestions, remember that income is only part of the money equation. The other part is the expenditure.

The more you have coming in and the less you spend, the more you will have in the bank.

Keep an eye on your finances…

When times are challenging, every pound, dollar or Euro counts. Even small adjustments to your spending can make a difference. If you’re missing your regular trip to the café, for example, just consider how much you have saved because of lockdown.

Even when the cafes reopen, one less coffee out a week could mean more than £125 saved each year. It might not sound much but just think what you could spend that amount on. (HINT: that amount just about covers a premium 365 Business Standard subscription for a year).

Boosting your income is not just about getting money in. It’s about using your money wisely. With purchases for your business, ask yourself the questions: do I really need this? Can I get it for less elsewhere? Do I need to buy new or would used suffice?

Remember, anything you save now can build into a handy buffer sum.

Money for a rainy day. Money for a holiday (when those are more possible). Money for ‘just in case’ or emergencies. Money for unplanned repairs on your car. Money to reinvest in the business when you know you can afford it. Money to treat yourself or your family. Money to reward yourself for getting a new client.

I’ll get to my first round of tips to boost your VA income in a moment but take note of this important point next.

Don’t forget to set aside a portion of your income for your tax and national insurance. Otherwise, you could be landed with a nasty surprise from the tax people. Typically in the UK, that portion is about a third of anything you bring in but do check what level it is for you, in your part of the world. Every country is different.

By the way, a little tip if you feel you can manage it.

You could choose to ‘tax’ yourself at a higher rate. For example, set aside 40 or even 50 per cent of your income as you go. When your tax bill arrives you will be able to pay it with ease – and have a lump sum spare. Now go treat yourself for that tremendous self-discipline during the year. Or leave it in and watch your reserves grow.

That’s enough about expenditure and keeping the tax people happy. Let’s turn to how to make YOU more money.

Here are the first THREE of seven ways to boost your VA income.

Boost #1 – Get New Clients

This can be the hardest thing for some VA’s but it is at the core of generating income. It’s something you have to learn if you’re going to run a serious VA business – and make it more than a part-time or pocket-money ‘hobby’.

If you know your target market or niche, go find the type of people or companies you love to work with.

Work out where they ‘hang out’ and start connecting.

They could be on Facebook, LinkedIn, Twitter, Instagram. They could be at a business networking event or in an online community. They could be someone who listens to a talk you give, a webinar your deliver, a podcast you record. They could be someone who reads your blog, book, e-book or magazine article.

Ask your existing clients if they know someone who might benefit from using your VA services. Set up a referral scheme.

Make sure your website and marketing efforts are up to date, consistent and relevant to your audience.

Boost #2 – Get Clients to Buy More Often

Another way to boost your VA income is to get people to buy more often from you.

If you are already doing regular pieces of work for a client, see if you can add more value and secure a more consistent income. Create a services package or a monthly retainer offer.

You know your client. Put yourself in their shoes. What challenges do they have? Is there something else you could help them with that they haven’t yet considered? Propose a deal that both provides a solution for them and brings in a little extra for you.

Working with one boss, manager or director in the company? See if another leader would welcome some additional VA support.

Boost #3 – Increase the Average Client Spend

If you are working with a client and providing some admin support for them, explore the potential to offer additional services.

For example, they may do some social media, but you know you could help them to improve it – or to expand their online activity to another platform or channel. Broach the subject. Offer a suggestion. Make a proposal.

Take a look at your other clients (past and present). Do a little research. Is there something they are missing that you could offer to help them with?

Let’s say someone pays you £500 a month for your current services. You offer an additional service and charge £600 instead. That’s an extra £100 per month. That’s £1,200 more in your account for the year. Get two clients to take that up and you’ve doubled it to £2,400 in 12 months.

How is your business looking now?

It’s not all about landing the big client or taking on huge projects. You can seriously boost your income by implementing small changes, making tweaks to your service offerings and getting creative.

Let me know if you’ve tried something and found it worked really well. I love hearing your success stories.

And watch out for Part 2 of this feature, with FOUR more ways to boost your income.

To your VA success.

Shelley Fishel

Posted in BusinessTagged , ,

Leave a Reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

I find Shelley’s training easy to follow and the very best thing is that you can do it all at your own pace and revisit modules if it doesn’t quite sink in the first time round! I have learned so much from her training and continue to do so! She is responsive to my questions and I learn something new with each module. I find Iam hardly ever having to Google or YouTube information now, so it really is saving me time in my work day. Time that can be better used by learning more about the business I operate in!
Thanks Shelley!

Tracey Whitehouse – Executive Assistant

I have been following Shelley on Linkedin for several years, and always loved her hints and tips. In May of this year, I had the opportunity to recommend Shelley as one of our workshop speakers at the annual HMC Heads’ PA Conference in Sheffield.

On receiving the brief Shelley quickly produced content for two IT Microsoft Skills Workshops covering nuggets from Outlook, Word and Excel. Shelley then delivered (virtually) these two fantastic workshops to over 60 PAs at our conference.

From initial enquiry to delivery Shelley is the consummate professional and it was my pleasure to have had the opportunity to engage with her.

I would have no hesitation in recommending Shelley to any individual or group.

Michaela Fletcher – Heads PA

Shelley is THE guru on all things Microsoft.

I love Outlook, use it every day, and think I have a pretty good understanding of it. But every time I attend one of her sessions I learn a lot more. Her knowledge is remarkable. And she delivers her knowledge in a really clear, engaging way.

Thanks Shelley

Kathy Soulsby

I have just spent less than an hour at one of Shelley’s presentations and my mind is truly blown! I thought I was fairly proficient in Outlook, but I had no idea it could do so much more! So many time saving tips and shortcuts to help me – I can’t wait to get stuck in and implement them all! Thank you Shelley – I would highly recommend!

Hayley Rose – Executive Assistant -Dalcour Maclaren

Shelley joined us for the annual HMC Heads’ PAs conference in May 2023, where she delivered two hands-on practical IT skills workshops for over 60 PAs in attendance. Both sessions were warmly received by all participants, and from a personal perspective it was an absolute pleasure for me to work with Shelley both offline in the extensive prep phase ahead of the sessions, and online during the day itself – sharp in subject knowledge, flexible in content delivery and everything executed with a really affable manner and “can-do” approach throughout. I would recommend her services wholeheartedly.

Gareth Johnson – Leader GRE Education

Heads PA Conference

The session was well structured and the explanation was very clear. It was amazing how Shelley managed to squeeze so much info in just one hour and a half! Colin’s support and contributions were also very valuable, and so were “Virtual Veronica”‘s. Thank you for a most interesting and useful training session at the Miss Jones Virtual Summit!

Laura Carizzo- Royal Norwegian Embassy in Argentina

I haven’t used PowerPoint in 20 years, this has really boosted my confidence.

Lyn Parker

Course is packed with so much valuable information in a easy-to-understand and follow language, even for a complete beginner. I can respect the fact that sometimes it’s very hard for an expert to break the information down to basics. but Shelley has done it brilliantly. I was sure that I knew quite a bit but Shelley has proven me wrong even at the very beginning of the basics of PowerPoint. Lessons are short and precise which allowed me to easily transfer the new skill into practice without being overwhelmed and to carry on adding on more with each lesson. I had so many ‘Aha!’ moments and for most of them I couldn’t believe I used to pay graphic designer to do it for me, now, thanks to Shelley, I am looking forward to creating, designing, converting my presentations all by myself!

Iva Freeman – Vertex Human Capital

Shelley was very thorough and knew a lot of tip’s for using Teams, thank you 🙂

James O’Connor – Cavannah Homes

Very informative, constantly getting everyone in the meeting involved, loved every bit of it!

Dylan Teal Hopkins – Cavannah Homes
Fantastic and informative training and great to see all of the exciting functions with Microsoft Teams.
Laura Rigby – The Apprenticeship College
Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.
Leigh Dowling – Innuous

Microsoft Teams One to One Training Session

Shelley was approachable, easy to work with, and agile with answering questions to apply the session to my specific needs

Melissa Marshall – Present Your Science

A course on Outlook had been on the top of my list when Shelley asked VA’s what they wanted to learn. It was a real case of ‘so that’s how you do it’ or ‘I never knew that’. I have to say that I learnt so many great tips it has definitely improved the way I work in Outlook and my inbox is looking colourful and organised and I can’t wait to share this knowledge with my clients.

Jacqueline Leake – JLeake VA Services – Outlook

A great course with lots of examples and step by step instructions. I can now confidently create infographics and as a bonus, I learnt a lot of new PowerPoint functionality that will enhance all my PowerPoint work and save me so much time.

Jessica Bailey – Integral Resource

I really like Shelley’s courses. She has a clear and easy to follow teaching style. In ‘How to Create Fillable Forms’ I’ve learned about the functions of the Developer ribbon which will mean I’ll be able to create a bespoke Returns Form for a client who has an online shop

Freya Henderson – Virtual Office Orkney