This is the second part of my ‘7 Ways to Boost Your VA Income’ feature.

You can refresh your memory on Part 1 here.

Here are FOUR more tips to help you focus on getting more money in for your business.

Boost #4 – Create a New Offer

A simple way of boosting your income is to create a new offer for your clients.

This could be a product or a service, or a combination of the two.

Create an e-book or guide. What topics are of interest to your market?… productivity? Design? Creativity? Presentations? Training? If you can put together relevant and high-value content for people, they’ll be more likely to buy.

Create bundles or packages for your services. Make what you do look and sound as compelling as possible. Make it easy for people to see what you offer, recognise the benefits of the package and make the investment.

You’ll probably know that offering different levels of service – e.g. Bronze, Silver, Gold, Platinum – is very popular. There’s a reason for that. It gives people choice, according to their needs, wants and budget.

Get creative. See what other people doing (in the VA field and in other sectors) for inspiration.

Boost #5 – Raise your Prices

This is one of the simplest ways to boost your VA income.

You might, if starting out or in the early part of your business journey, feel a little nervous about raising your prices. Let me give you some encouragement.

As a VA you offer value to clients. You do things they either cannot do, don’t want to do, or simply don’t have the time or energy to do.

What you charge your client is the reward for a job well done. If you can deliver on your services – and offer great customer service with it – people will be happy to pay.

The market (and testing different price points) will tell you if your pricing is way off or close to the mark.

Let’s say you charge £20 per hour. Try raising it to £22 or £25 per hour. You could always ask for £25 and settle on £22

Been charging £30 for a few years and never changed it – even though you have more experience, skills and knowledge to offer?… take it up to £35 or £40 per hour. See how people respond.

Working at a more premium rate? The same principle applies.

If you already have clients, explain the increase. Demonstrate and remind people of the VALUE you deliver for them. Don’t assume people will object or stop using your services. They may actually say “We were wondering why you charged so little for so long for what you do for us.”

Remember, you can always raise your individual hourly rate and keep the option to offer a lower rate if people agree to a regular ‘package’ of hours or a retainer.

Think smart. Negotiate from strength.

Boost #6 – Adopt a Portfolio Lifestyle

If you’re already well established in your VA business, congratulations. I know what it takes to build something on your own.

You may have a solid income and feel that as long as you can keep that coming in you’re good with that.

If you’re just starting out and the VA side of things is part-time for now, you may want to consider another alternative to putting all your focus on going full-time.

Increasing numbers of self-employed professionals are looking at having a portfolio income.

This means they earn a living from more than one skill or area of expertise. For example, a trainer might also be paid as a writer, a speaker or as a consultant. They might, in addition, run an online membership or programme and receive recurring subscriptions from that.

If they have another interest or hobby, they might be able to make some income from that as well; making toys, knitting, fixing cars, creating greeting card ideas and designs… it could be anything.

You can supplement your VA earnings with a part-time job or other options for boosting your income: getting paid to complete market research surveys, be a mystery shopper, sell someone else’s products or promote someone else’s products as an affiliate.

There’s no rule that says you can’t have a VA business AND other income streams. You do what works for you. You do what you need to do to get you through.

Everyone has to start somewhere.

And even if you are running a well-established full-time VA business, you may also want to find ways to top up your income. As extra financial security, for a special event, as a treat or gift, or even to help you retire a little earlier.

Money does not guarantee happiness, of course. But it does give you more options.

Boost #7 Learn a new skill

If there’s a demand for a product or service and you can supply, it (at a price people are willing to pay) … you can make money. You’re in business.

The more scarce or sought after that product or service, the more money people are willing to pay for it.

That is brilliant news for the smart and highly skilled VA, Executive Assistant or PA who is like my Veronica F.R.O.G. – Fast, Reliable, Organised and Great.

Because if you have a complete understanding of Microsoft 365 and its standard applications you are going to be in demand.

Clients expect VA’s to know their onions when it comes to Word, Excel, Outlook and PowerPoint. If you’re working with corporates you can increasingly expect them to want you to know the ins and outs of Microsoft Teams – you may even ask you to teach their people how to get the best from it.

Your skills and knowledge matter. The more highly trained you are, the greater the opportunities for boosting your income.

Naturally, if you realise it’s about time you updated your practical know how I can help with that.

Check out all the individual Microsoft 365 topics I cover.

All my online courses give you a complete step-by-step guide. They cover EVERY essential task or function you’re ever likely to be asked to do or use. There’s no waffle or padding. Just clear, precise ‘how to’ delivered as if I were by your side.

You owe it to yourself and your business to be the best you can be.

You can get fully up to speed in one specific application at a time. Or, if you know you are going to be using the whole suite from Microsoft 365, you can save money by investing in my complete set of courses.

You’ll find them all in one place. It’s called Tomorrow’s VA Hub – also known by some as ‘The Full Monty’. You can pay in pounds or US dollars.

Whichever approach you take (single or The Full Monty) you choose how you go about it. Watch and learn in any order. Dip into what you need or fancy first. Or go through it systematically, ‘season by season’.

And there you have it. Seven Ways for boosting your income.

Do let me know if you use any of my suggestions and what the outcome is. It’s great to share people’s success stories.

Shelley Fishel

P.S. If you missed the tips in Part 1 you can catch up with them here.

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One thought on “7 Ways to Boost Your VA Income – Part 2

  1. Hi Shelley. These are really great and informative articles. I’m currently trying to make money at the moment to save up for something, so it was really good to see you share this blog post in the VACT FB group. I already do some of these things and have in my mind to start doing a few others. I have bookmarked this page to come back to for ideas if I need to. Many thanks for this!

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I find Shelley’s training easy to follow and the very best thing is that you can do it all at your own pace and revisit modules if it doesn’t quite sink in the first time round! I have learned so much from her training and continue to do so! She is responsive to my questions and I learn something new with each module. I find Iam hardly ever having to Google or YouTube information now, so it really is saving me time in my work day. Time that can be better used by learning more about the business I operate in!
Thanks Shelley!

Tracey Whitehouse – Executive Assistant

I have been following Shelley on Linkedin for several years, and always loved her hints and tips. In May of this year, I had the opportunity to recommend Shelley as one of our workshop speakers at the annual HMC Heads’ PA Conference in Sheffield.

On receiving the brief Shelley quickly produced content for two IT Microsoft Skills Workshops covering nuggets from Outlook, Word and Excel. Shelley then delivered (virtually) these two fantastic workshops to over 60 PAs at our conference.

From initial enquiry to delivery Shelley is the consummate professional and it was my pleasure to have had the opportunity to engage with her.

I would have no hesitation in recommending Shelley to any individual or group.

Michaela Fletcher – Heads PA

Shelley is THE guru on all things Microsoft.

I love Outlook, use it every day, and think I have a pretty good understanding of it. But every time I attend one of her sessions I learn a lot more. Her knowledge is remarkable. And she delivers her knowledge in a really clear, engaging way.

Thanks Shelley

Kathy Soulsby

I have just spent less than an hour at one of Shelley’s presentations and my mind is truly blown! I thought I was fairly proficient in Outlook, but I had no idea it could do so much more! So many time saving tips and shortcuts to help me – I can’t wait to get stuck in and implement them all! Thank you Shelley – I would highly recommend!

Hayley Rose – Executive Assistant -Dalcour Maclaren

Shelley joined us for the annual HMC Heads’ PAs conference in May 2023, where she delivered two hands-on practical IT skills workshops for over 60 PAs in attendance. Both sessions were warmly received by all participants, and from a personal perspective it was an absolute pleasure for me to work with Shelley both offline in the extensive prep phase ahead of the sessions, and online during the day itself – sharp in subject knowledge, flexible in content delivery and everything executed with a really affable manner and “can-do” approach throughout. I would recommend her services wholeheartedly.

Gareth Johnson – Leader GRE Education

Heads PA Conference

The session was well structured and the explanation was very clear. It was amazing how Shelley managed to squeeze so much info in just one hour and a half! Colin’s support and contributions were also very valuable, and so were “Virtual Veronica”‘s. Thank you for a most interesting and useful training session at the Miss Jones Virtual Summit!

Laura Carizzo- Royal Norwegian Embassy in Argentina

I haven’t used PowerPoint in 20 years, this has really boosted my confidence.

Lyn Parker

Course is packed with so much valuable information in a easy-to-understand and follow language, even for a complete beginner. I can respect the fact that sometimes it’s very hard for an expert to break the information down to basics. but Shelley has done it brilliantly. I was sure that I knew quite a bit but Shelley has proven me wrong even at the very beginning of the basics of PowerPoint. Lessons are short and precise which allowed me to easily transfer the new skill into practice without being overwhelmed and to carry on adding on more with each lesson. I had so many ‘Aha!’ moments and for most of them I couldn’t believe I used to pay graphic designer to do it for me, now, thanks to Shelley, I am looking forward to creating, designing, converting my presentations all by myself!

Iva Freeman – Vertex Human Capital

Shelley was very thorough and knew a lot of tip’s for using Teams, thank you 🙂

James O’Connor – Cavannah Homes

Very informative, constantly getting everyone in the meeting involved, loved every bit of it!

Dylan Teal Hopkins – Cavannah Homes
Fantastic and informative training and great to see all of the exciting functions with Microsoft Teams.
Laura Rigby – The Apprenticeship College
Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.
Leigh Dowling – Innuous

Microsoft Teams One to One Training Session

Shelley was approachable, easy to work with, and agile with answering questions to apply the session to my specific needs

Melissa Marshall – Present Your Science

A course on Outlook had been on the top of my list when Shelley asked VA’s what they wanted to learn. It was a real case of ‘so that’s how you do it’ or ‘I never knew that’. I have to say that I learnt so many great tips it has definitely improved the way I work in Outlook and my inbox is looking colourful and organised and I can’t wait to share this knowledge with my clients.

Jacqueline Leake – JLeake VA Services – Outlook

A great course with lots of examples and step by step instructions. I can now confidently create infographics and as a bonus, I learnt a lot of new PowerPoint functionality that will enhance all my PowerPoint work and save me so much time.

Jessica Bailey – Integral Resource

I really like Shelley’s courses. She has a clear and easy to follow teaching style. In ‘How to Create Fillable Forms’ I’ve learned about the functions of the Developer ribbon which will mean I’ll be able to create a bespoke Returns Form for a client who has an online shop

Freya Henderson – Virtual Office Orkney