Become an eBook and Email wizard
You may have noticed what’s happening with Social Media at the moment.
It’s being flooded with ads and offers.
This is largely down to what’s happening around the world right now. People are beginning to react and push their products and services online.
It’s not just the established entrepreneurs and small businesses who are busy marketing. Newbies and newcomers are having a go, most probably to make a bit of income when money might be feeling tight.
This means there is likely to be increased demand for VA’s who have a decent understanding of the nuts and bolts of sales funnels or campaign launches.
People may not want to employ a copywriter because they might, rightly or wrongly, see that as ‘expensive’. With some of those ‘cheap’ freelancer sites, they face the risk of not getting the right quality.
That is where the confident and competent VA can step in and assist.
You could be asked for help with social media posts or ads, creating landing pages or sales pages. And if you have a flair for design, tech or copywriting you should be marketing this as a key part of your range of services.
But quite often it is two other elements of the funnel that people struggle with. Creating lead magnets and writing email sequences for the sales funnel or client journey.
And this is where knowing how to use Microsoft Word and PowerPoint comes in handy. Because you can promote yourself as an expert in one or both.
If you want to know how easy it is to put together a lead magnet and matching emails for the ‘nurture to sale’ sequence, simply read on. I’m going to share a solid template to make life easier for you.
Let’s start with the lead magnet. This is the free offer you see on a website or landing page, which people can download in exchange for their name and email address.
Whilst the lead magnet could be a checklist, quiz, survey, video series or white paper, the most common types are a free report or eBook.
Perfect territory for the MS PowerPoint and MS Word Wizard.
Here’s a simple way to create an eBook for your client.
Think of 5 or 7 points you want the lead magnet to make. The points could be about things to avoid or things to definitely do.
You now have the structure for your eBook or eGuide (and it works for reports, too):
📙 About the Author
📙 Point 1
📙 Point 2
📙 Point 3
📙 Point 4
📙 Point 5
📙 (Point 6)
📙 (Point 7)
📙 Contact details
📙 Call to Action (optional)
The 5 or 7 point approach also helps you to come up with your eBook title.
If the book, guide or report is warning people to avoid things you could use the word ‘mistake’ in the name.
The title would be something like “The 5 Mistakes….” or “The 7 Mistakes…”. For example, for the topic of SEO in marketing the title could be “The 5 Worst Rookie Mistakes in SEO (And how to avoid them)”. For a weight-loss program, the lead magnet could be “The 7 Big Mistakes With Diets – And what to do instead”. For a ‘How to Sell on eBay’ course it might be “The Seven Things to Avoid When Selling on eBay”.
Or you can take the positive, ‘towards’ motivation approach.
For SEO, it might be “The 7 Secrets to Successful SEO”. For weight-loss, it could be “The 5-Step Plan to a Trimmer, Healthier and Happier You”. For eBay sellers, you might try “The 5 Best Ways to Improve Your Chances of an Easy Sale on eBay”.
That’s your eBook sorted. Now, what about those emails?
Once someone has signed up for the lead magnet (and agreed to future marketing) there should be a sequence of emails they receive. This series of emails deliver the lead magnet and nurtures the reader towards a first purchase or sale.
But what do you say to them?
It’s easy. You tell them what you told them in the eBook.
Your first email delivers the lead magnet. In a nutshell, it says “Thank you. Here is the eBook called (insert title) you requested. Enjoy.”
This is where you can reaffirm what a great decision the person has made in getting the eBook. This is where you can explain the value of the lead magnet. This is where you can tell the reader what to expect next.
Your email sequence could run something like this.
📧 Email #1 – Delivers the eBook or other lead magnet. Thanks the reader. Tells them the next steps.
📧 Email #2 – Covers Point 1 from your eBook
📧 Email #3 – Covers Point 2 from your eBook
📧 Email #4 – Covers Point 3 and starts to seed the idea for your first paid offer
📧 Email #5 – Covers Point 4 and talks about your paid offer
📧 Email #6 – Covers Point 5 and talks more about your paid offer
(If you have 7 points in your eBook, simply add a couple more emails into the sequence).
And you don’t have to stop there. You can keep adding emails or create tagged actions for people, based on the decisions they take with your messages and offers.
The reason for covering the same points in your emails as the eBook is this. You may find people do not download the lead magnet you send them. Even if they do, some may not read it. And if they have read it, your emails will reinforce the learning they got from your freebie.
Not only will this template help you create content for your clients’ sales funnels. You can also use it for your own marketing.
It’s why my online trainings are so relevant and great value right now. There is a stack of work lining up out there if you want to go and get it.
Let me know if you’re already assisting clients with sales funnels or campaigns – and how you’re getting on with it.
Now is the time to focus on how to thrive.
P.S I even have a course called – Creating eBooks and Lead Magnets with Word! – Check it out!