As a Virtual Assitant you have many skills, and now might be the time to add “infographics” to your list of skills and services. Why? Because infographics are an important part of any well-rounded content strategy and massive drivers of traffic to your client’s website.
It doesn’t matter what type of information you want to share; an infographic is a great way to do it. The main reason is that everyone’s brains are wired to learn things differently, but most people learn better if they have a combination of visual information (such as images), text, and interaction. That’s why most people use some sort of visual cues during a speech or presentation.
Why Use Infographics in Your Content Strategy?
We Are Visual Beings – Most of the research available shows that people retain information better if they can get a visual picture of it in their mind. Infographics help develop that visual picture of data that makes it easier to understand and remember.
They Don’t Need Explaining – When an infographic is created correctly, there is no added explanation needed. The infographic will stand on its own as complete information and can be shared as-is without explanation.
Easy to Share on Social Networks – Because of their visual and compact nature, like most image-based information they share better than text. Most people won’t share a Facebook update that doesn’t involve an image.
They Can Go Viral – While infographics may not go as viral as the bathing cats, they can go viral enough within your industry. They are fabulous conversation starters and can even be controversial.
They’re More Engaging – Because they have nice images, connected to data and text, they’re a lot more engaging. Some infographics are even interactive. It depends on how much you want to put into them, but they can make someone laugh, cry, or think depending on how the data is arranged.
You Can Reach Your Client’s Target Audience Better – Everyone creates audience personas. But the truth is, we usually have more than one persona per audience, and an infographic gives us the opportunity to reach more of this audience.
They Spread Awareness about Your Client’s Brand – If you put your mark on your infographics, they’ll also spread awareness about your brand and boost your expertise status. Most infographics are data-centred so if you show you know your stuff, it helps your audience get to know your brand.
They’re Simple to Create – With a little training you can create an infographic in minutes !
Easy to Share in Multiple Ways – Infographics can be put on a website via an embed code, shared directly on social media, emailed or printed out. They work in multiple ways, so they’re easy to share across all platforms.
They Bring More Traffic to Your Website – When you put a watermark on your infographics and make sure your infographic has a landing page, you’ll get a lot more traffic to your website. More traffic means more sales.
Infographics work because people like looking at them. They are easy to understand and contain information that your audience needs. And they’re simple to share.
Today’s post is written because of a question I was asked on LinkedIN last week. I thought it would help others if I created a post on the topic.
You know how it is. You are managing your boss or client’s Inbox and/or Calendar. They want you to set up meetings on their behalf and they don’t want the bother of accepting them – they would prefer you to receive the meeting responses. If they set up their own meetings, they still want you to handle the replies.
Now you could of course send the meetings from your own calendar, but then your calendar will be totally clogged up with your boss or client’s meetings.
Much better if you are a delegate which gives you control over what happens in the Inbox/Calendar you manage.
Click the File Menu
Then select Account Settings
From the drop down choose Delegate Access
You are now prompted to select the person to make into your delegate – click Add to select them form the list
Now tell Outlook what they can do
In this case Lisa can edit my Calendar and My task list but not my Inbox, Contacts, or Notes
Note – the two tick boxes under the permissions.
Automatically send a message to delegate summarizing these permissions – this will let Lisa know that she has been made a delegate and what she can do
Delegate can see my private items – If you make private appointments on your boss or client’s behalf unless this is ticked you will not be able to see them on the calendar as they will be marked private.
Who replies to meeting requests?
My delegates only, but send a copy of meeting requests and responses to me (recommended)
My delegates only
My delegates and me
My delegates only – with a copy to me
When the first option is selected, the person who is the delegate receives all meeting requests that are sent to me and replies on my behalf. I get a copy of the meeting request – so it goes in my calendar but my delegate (in this case Lisa) will respond. Here is what it looks like in my Inbox. Note that it says that my delegate has not responded.
In the calendar it looks like this
Note that I can respond if I want to. But I can safely leave it to Lisa to sort it out.
My delegates only
In this case I won’t see the meeting request until Lisa has accepted it and the meeting appears in my calendar.
Here is the meeting request in Lisa’s Inbox- note that is received for Shelley Fishel
My delegates and me
In this case both Lisa and I will receive a fully functional meeting request and either one of us can reply in from the Inbox.
When you make someone a delegate you are giving them permission to receive and reply to calendar meeting requests. You can also give them the ability to send email on your behalf.
Remember you can decide whether they can see your private items.
Permissions are set from the client/boss
Remember also that permissions are set by the boss or client. The person who wants you to manage their diary or Inbox must give you the required delegate access.
Open other users’ folder
If your boss or client has given you permission to view their Inbox or Calendar via Folder Permissions, then you will be able to open them in your local Outlook desktop app.
Here is how:
File Open & Export – Other users folder
Then type in the email address of the account whose folder you wish to open
Then the other Inbox will open
I can now reply in Lisa’s Inbox and decide if I am replying as Lisa or as myself.
I hope that this has helped with decluttering your or your boss/client folder.
Let me know what you think of this and if it has changed the way you work.
Working 1-2-1 with a software trainer really up levels your skills. In this quick video you’ll hear from Jo Brianti…
Now you’ve seen what working with a software trainer can do for your productivity you might be thinking that you need to start saving!
What if there was a more economical way to access my 20+ Years as a Microsoft Office expert? Would you be curious to know what this way is?
When it comes to training and development, the way I see it is you have 3 options…
Start saving and perhaps starve your business of the vital cashflow it needs (please don’t choose this option)
Stay where you are right now, earning what you are right now and perhaps sabotaging your own potential
Make the small investment in the tomorrow’s VA training courses.
Imagine for a moment working at a faster pace than you currently are. Imagine not feeling so rushed. Think about what it will be like to have a break and not have to worry about the budget or what you’re spending.
When you increase your skills and productivity you’ll find that you’ll get more done, earn more and therefore do more of the things you love.
Are you ready for more of the things you want? Click the button and get ready to earn what you’re worth.
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