The growth of podcasts and podcasting presents a number of opportunities for the smarter VA. Could you be a podcasting superhero?

The three most obvious ways to tap into the trend are these.

  1. Specialise as a podcasting VA
  1. Be a guest on relevant podcasts
  1. Create your own podcast

Let’s take a look at all three.

1. Specialise as a Podcasting VA

As someone who launched a podcast this year, I can tell you that there is a lot of work that goes into it.

There is research, planning, the logistics of booking guests, recording, editing, post-production, publishing, social media promotion and more.

With Virtually Amazing – The Podcast for Virtual Assistants I am fortunate. I have a strong technical background so the editing and putting each episode together is not difficult. It just takes time.

And I have a co-presenter, Jo Brianti, who helps me with the show.

Not everybody has the know-how or time to do everything involved in podcasting. Which is great news for the VA who wants to specialise.

You can promote yourself as a Podcasting VA.

It’s human nature for people to want their podcast to be the best it can be. To be good quality. To get heard.

Naturally, you can cover the basics. Things like doing research, social media scheduling and managing comments, feedback and questions.

But there is a whole host of other tasks you could take off the hands of a podcast creator.

  • Schedule and re-schedule appointments with guests
  • Gather biographical information and headshots
  • Setting up and testing podcasting equipment
  • Briefing guests about the show’s format
  • Edit the episode for timing and quality
  • Create a transcript of the show
  • Add intro/outro music
  • Convert the audio file into a format ready for publishing
  • Add show notes
  • Add tags for SEO
  • Create a blog post for the website
  • Schedule social media content to promote the show

You can also demonstrate your value by suggesting ideas for the podcast, guests to interview and recommending upgrade solutions as the whole thing grows.

2. Be a Guest on a Relevant Podcast

Could you be a podcasting superhero?If you have knowledge, experience and skills to share, you could be a perfect guest for somebody’s show.

You’re not restricted to appearing on podcasts about Virtual Assistants.

If you’re just setting out on your VA journey you may have something to contribute to a show about start-up businesses.

If you are juggling being a VA with bringing up a family, people podcasting about mumpreneurs might be interested in your story.

If you are working within a specific industry or niche, you could be a great guest for a podcast which covers that sphere.

Start jotting down some ideas. Ask your friends to think about shows which might want to invite you on to share your story, knowledge.


3. Create Your Own Podcast

If the technical side of podcasting is a breeze for you, why not consider creating your own?

This could work particularly well if you are a specialist VA or work in a specific niche, field or industry.

It may be a way for you to get known better, and to demonstrate your expertise and knowledge in that area.

You can start with simple software you may already use and keep expenses low.

You can use your organisational, tech and social media skills to piece it all together.

You could also do as I have done with Virtually Amazing, and find a co-presenter or podcasting partner to share the workload – and share the fun.

Think about what you want to talk about. Think about your audience. Think about what they would want to know or hear about.

With my podcast, it has not been all about Microsoft 365. It’s been a much broader look at how to set up and run your VA business.

Topics covered so far have included:

  • How to overcome Procrastination and be MORE Productive
  • GDPR compliance and contracts
  • The best way to do Networking on LinkedIn
  • Building your VA Website
  • Keeping on top of your ‘To Do’ List
  • The future for the VA industry
  • How to batch content writing for your blog
  • Tips on writing website copy and story-based marketing
  • Options and recommendations for resources and tech solutions

I get to share tech tips about using the applications in Microsoft 365 a VA gets to use. By bringing in guest experts, I can offer much, much more for my audience.

Podcasting typically ends up on iTunes, Spotify and other platforms. But you’re not restricted to audio-only. We record Virtually Amazing on video as well, which means people can find us on YouTube as well.

It’s not for everyone but the opportunities are out there. If you have the skills and knowledge, make the most of it.

Shelley Fishel

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The session was well structured and the explanation was very clear. It was amazing how Shelley managed to squeeze so much info in just one hour and a half! Colin’s support and contributions were also very valuable, and so were “Virtual Veronica”‘s. Thank you for a most interesting and useful training session at the Miss Jones Virtual Summit!

Laura Carizzo- Royal Norwegian Embassy in Argentina

I haven’t used PowerPoint in 20 years, this has really boosted my confidence.

Lyn Parker

Course is packed with so much valuable information in a easy-to-understand and follow language, even for a complete beginner. I can respect the fact that sometimes it’s very hard for an expert to break the information down to basics. but Shelley has done it brilliantly. I was sure that I knew quite a bit but Shelley has proven me wrong even at the very beginning of the basics of PowerPoint. Lessons are short and precise which allowed me to easily transfer the new skill into practice without being overwhelmed and to carry on adding on more with each lesson. I had so many ‘Aha!’ moments and for most of them I couldn’t believe I used to pay graphic designer to do it for me, now, thanks to Shelley, I am looking forward to creating, designing, converting my presentations all by myself!

Iva Freeman – Vertex Human Capital

Shelley was very thorough and knew a lot of tip’s for using Teams, thank you 🙂

James O’Connor – Cavannah Homes

Very informative, constantly getting everyone in the meeting involved, loved every bit of it!

Dylan Teal Hopkins – Cavannah Homes
Fantastic and informative training and great to see all of the exciting functions with Microsoft Teams.
Laura Rigby – The Apprenticeship College
Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.
Leigh Dowling – Innuous

Microsoft Teams One to One Training Session

Shelley was approachable, easy to work with, and agile with answering questions to apply the session to my specific needs

Melissa Marshall – Present Your Science

A course on Outlook had been on the top of my list when Shelley asked VA’s what they wanted to learn.

It was a real case of ‘so that’s how you do it’ or ‘I never knew that’. I have to say that I learnt so many great tips it has definitely improved the way I work in Outlook and my inbox is looking colourful and organised and I can’t wait to share this knowledge with my clients.

Jacqueline Leake – JLeake VA Services – Outlook

A great course with lots of examples and step by step instructions. I can now confidently create infographics and as a bonus, I learnt a lot of new PowerPoint functionality that will enhance all my PowerPoint work and save me so much time.

Jessica Bailey – Integral Resource

I really like Shelley’s courses. She has a clear and easy to follow teaching style. In ‘How to Create Fillable Forms’ I’ve learned about the functions of the Developer ribbon which will mean I’ll be able to create a bespoke Returns Form for a client who has an online shop

Freya Henderson – Virtual Office Orkney

Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.

Sarah Clements – Inuous

Absolutely superb course, easy to follow and to refer back whilst putting it all into practice! I was unaware of the extent you can customise a presentation and it’s just made me want to know more – what’s next Shelley?

Denise Williams

I thought I had a pretty good grasp of Outlook until I did this course! In her videos, Shelley is clear and concise, and the language she uses is straightforward and jargon-free. Each module is broken down into manageable chunks, which helps keep your attention and means the course is easy to fit in around other commitments. I’ve created email templates and implemented rules that are already saving me time, and as all the other things I’ve learnt start to become second nature, the positive impact on my efficiency is fast becoming clear. This course has been incredibly beneficial and I would highly recommend it to anyone looking to strengthen their skills and boost productivity.

Pip Doleman VA

I thought I knew Powerpoint really well, but I wanted to specifically learn how to use Powerpoint to create better infographics, easily and quickly. Shelley explains everything in a very logical and clear way, so I understood everything the first time I heard it. The most useful thing I learnt was that Powerpoint can do so much more than I thought it could. By also using the short cuts that Shelley showed me I am much quicker than I have ever been and I thought I was already quick!

Susan Marot

Shelley Fishel of Tomorrow’s VA has a wealth of experience in Microsoft Office. I met her in person 2 years ago at the PA Show in London. I also saw her in action in a fab workshop and knew she was the whizz that everyone had told me she was. I have since bought a lifetime access to her HUB and all the courses in there are a MUST if you are a VA on a mission. The courses will give you confidence in all the Office 365 components and will catapult you to dizzy heights

Alex Hughes