This Episode

Charlotte Wibberley

You Will Learn

  • Why you need to understand how to run a business 
  • What the APVA is and how it came about 
  • To be realistic about the income you can generate

Resources & Links

Charlotte Wibberley, APVA headshot

Our Guest – Charlotte Wibberley

Charlotte launched the Association of Professional Virtual Assistants (APVA) in January 2016 keen to support, nurture and champion the VA & Freelance industry, and to create a safe space for high performing online businesses to collaborate, knowledge share and continue their professional development.  The APVA supports & trains aspiring and existing VAs & online business owners and supports existing VAs to maintain professionalism as well as grow their businesses. More recently, the APVA brought in their accreditation to regulate and support the industry as it grows and run as a not-for-profit.

Founder and CEO of the APVA, Charlotte campaigns heavily to improve industry standards and engage with VAs and business owners alike around the true value of the VA and worth that they bring.  In 2017, she started the #timetoeleVAte campaign in partnership with IPSE to redefine the VA profession, change perceptions and improve how the freelance and VA industry is seen both by those inside and outside. The APVA now survey VAs annually and share the data freely to give everyone an insight into how the industry is progressing.

Charlotte has been quoted around the subject of women in self-employment on a number of occasions and was proud to be one of the key case studies for Dame Julie Deane’s Self-Employment Review in 2016. She passionately supports small businesses and freelancers and splits her time between running her consultancy (which support online business owners with automating their businesses, nurturing their audiences and making more sales), training & coaching new VAs and spearheading a revolutionary & collaborative movement for VAs & freelancers with the APVA. 

Charlotte has won several awards and been a finalist on many occasions with regards to her work within the VA industry and in online business more generally, including Digital Woman of the Year, WearetheCity Rising Star Awards and Pitman Training SuperAchievers Working Mum of the Year.

Outside of work Charlotte is wife to fellow entrepreneur Andrew, and mum to Alex, 7 and Evie, 5 who are her ‘big why’ and keep her busy and out of trouble!

Resources & Links

Episode 12 – Virtually Amazing with Charlotte Wibberley


This week we talk with Charlotte Wibberly of the Association of Professional Virtual Assistants. Charlotte runs VIP VA and has a team of Virtual Assistants as well as the Association of Virtual Assistants

Show Notes

Find out what made Charlotte quit the corporate life and how she started working as a VA and had to learn how to market herself.  How wine featured in the set up of the APVA.  How VIPVA as it was tthen became a community for VAs and made sure that VAs have more professional set up and has now morphed into the APVA.

We also talked about income, being realistic and marketing funnels and automations.


Watch on YouTube