Show Notes

This week we talk with Charlotte Wibberly of the Association of Professional Virtual Assistants. Charlotte runs VIP VA and has a team of Virtual Assistants as well as the Association of Virtual Assistants

Find out what made Charlotte quit the corporate life and how she started working as a VA and had to learn how to market herself.  How wine featured in the set up of the APVA.  How VIPVA as it was tthen became a community for VAs and made sure that VAs have more professional set up and has now morphed into the APVA.

We also talked about income, being realistic and marketing funnels and automations.

Our Guest - Charlotte Wibberley

Charlotte launched the Association of Professional Virtual Assistants (APVA) in January 2016 keen to support, nurture and champion the VA & Freelance industry, and to create a safe space for high performing online businesses to collaborate, knowledge share and continue their professional development.  The APVA supports & trains aspiring and existing VAs & online business owners and supports existing VAs to maintain professionalism as well as grow their businesses. More recently, the APVA brought in their accreditation to regulate and support the industry as it grows and run as a not-for-profit.

Founder and CEO of the APVA, Charlotte campaigns heavily to improve industry standards and engage with VAs and business owners alike around the true value of the VA and worth that they bring.  In 2017, she started the #timetoeleVAte campaign in partnership with IPSE to redefine the VA profession, change perceptions and improve how the freelance and VA industry is seen both by those inside and outside. The APVA now survey VAs annually and share the data freely to give everyone an insight into how the industry is progressing.

Charlotte has been quoted around the subject of women in self-employment on a number of occasions and was proud to be one of the key case studies for Dame Julie Deane’s Self-Employment Review in 2016. She passionately supports small businesses and freelancers and splits her time between running her consultancy (which support online business owners with automating their businesses, nurturing their audiences and making more sales), training & coaching new VAs and spearheading a revolutionary & collaborative movement for VAs & freelancers with the APVA.

Charlotte has won several awards and been a finalist on many occasions with regards to her work within the VA industry and in online business more generally, including Digital Woman of the Year, WearetheCity Rising Star Awards and Pitman Training SuperAchievers Working Mum of the Year.

Outside of work Charlotte is wife to fellow entrepreneur Andrew, and mum to Alex, 7 and Evie, 5 who are her ‘big why’ and keep her busy and out of trouble!

You will learn

  • Why you need to understand how to run a business
  • What the APVA is and how it came about
  • To be realistic about the income you can generate

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I find Shelley’s training easy to follow and the very best thing is that you can do it all at your own pace and revisit modules if it doesn’t quite sink in the first time round! I have learned so much from her training and continue to do so! She is responsive to my questions and I learn something new with each module. I find Iam hardly ever having to Google or YouTube information now, so it really is saving me time in my work day. Time that can be better used by learning more about the business I operate in!
Thanks Shelley!

Tracey Whitehouse – Executive Assistant

I have been following Shelley on Linkedin for several years, and always loved her hints and tips. In May of this year, I had the opportunity to recommend Shelley as one of our workshop speakers at the annual HMC Heads’ PA Conference in Sheffield.

On receiving the brief Shelley quickly produced content for two IT Microsoft Skills Workshops covering nuggets from Outlook, Word and Excel. Shelley then delivered (virtually) these two fantastic workshops to over 60 PAs at our conference.

From initial enquiry to delivery Shelley is the consummate professional and it was my pleasure to have had the opportunity to engage with her.

I would have no hesitation in recommending Shelley to any individual or group.

Michaela Fletcher – Heads PA

Shelley is THE guru on all things Microsoft.

I love Outlook, use it every day, and think I have a pretty good understanding of it. But every time I attend one of her sessions I learn a lot more. Her knowledge is remarkable. And she delivers her knowledge in a really clear, engaging way.

Thanks Shelley

Kathy Soulsby

I have just spent less than an hour at one of Shelley’s presentations and my mind is truly blown! I thought I was fairly proficient in Outlook, but I had no idea it could do so much more! So many time saving tips and shortcuts to help me – I can’t wait to get stuck in and implement them all! Thank you Shelley – I would highly recommend!

Hayley Rose – Executive Assistant -Dalcour Maclaren

Shelley joined us for the annual HMC Heads’ PAs conference in May 2023, where she delivered two hands-on practical IT skills workshops for over 60 PAs in attendance. Both sessions were warmly received by all participants, and from a personal perspective it was an absolute pleasure for me to work with Shelley both offline in the extensive prep phase ahead of the sessions, and online during the day itself – sharp in subject knowledge, flexible in content delivery and everything executed with a really affable manner and “can-do” approach throughout. I would recommend her services wholeheartedly.

Gareth Johnson – Leader GRE Education

Heads PA Conference

The session was well structured and the explanation was very clear. It was amazing how Shelley managed to squeeze so much info in just one hour and a half! Colin’s support and contributions were also very valuable, and so were “Virtual Veronica”‘s. Thank you for a most interesting and useful training session at the Miss Jones Virtual Summit!

Laura Carizzo- Royal Norwegian Embassy in Argentina

I haven’t used PowerPoint in 20 years, this has really boosted my confidence.

Lyn Parker

Course is packed with so much valuable information in a easy-to-understand and follow language, even for a complete beginner. I can respect the fact that sometimes it’s very hard for an expert to break the information down to basics. but Shelley has done it brilliantly. I was sure that I knew quite a bit but Shelley has proven me wrong even at the very beginning of the basics of PowerPoint. Lessons are short and precise which allowed me to easily transfer the new skill into practice without being overwhelmed and to carry on adding on more with each lesson. I had so many ‘Aha!’ moments and for most of them I couldn’t believe I used to pay graphic designer to do it for me, now, thanks to Shelley, I am looking forward to creating, designing, converting my presentations all by myself!

Iva Freeman – Vertex Human Capital

Shelley was very thorough and knew a lot of tip’s for using Teams, thank you 🙂

James O’Connor – Cavannah Homes

Very informative, constantly getting everyone in the meeting involved, loved every bit of it!

Dylan Teal Hopkins – Cavannah Homes
Fantastic and informative training and great to see all of the exciting functions with Microsoft Teams.
Laura Rigby – The Apprenticeship College
Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.
Leigh Dowling – Innuous

Microsoft Teams One to One Training Session

Shelley was approachable, easy to work with, and agile with answering questions to apply the session to my specific needs

Melissa Marshall – Present Your Science

A course on Outlook had been on the top of my list when Shelley asked VA’s what they wanted to learn. It was a real case of ‘so that’s how you do it’ or ‘I never knew that’. I have to say that I learnt so many great tips it has definitely improved the way I work in Outlook and my inbox is looking colourful and organised and I can’t wait to share this knowledge with my clients.

Jacqueline Leake – JLeake VA Services – Outlook

A great course with lots of examples and step by step instructions. I can now confidently create infographics and as a bonus, I learnt a lot of new PowerPoint functionality that will enhance all my PowerPoint work and save me so much time.

Jessica Bailey – Integral Resource

I really like Shelley’s courses. She has a clear and easy to follow teaching style. In ‘How to Create Fillable Forms’ I’ve learned about the functions of the Developer ribbon which will mean I’ll be able to create a bespoke Returns Form for a client who has an online shop

Freya Henderson – Virtual Office Orkney