Show Notes

Welcome to Episode 4

This week we are in discussion with Simon Graves – Your WordPress Guy. We all need a website and it is good to talk to someone who knows what they are doing.

In this week’s episode, Shelley and Jo find out all about Simon’s business. Why planning is paramount and what you need to think about when building your VA website – and it’s not what you think.

We learn what the extra qualities are that make Simon’s clients sing his praises and then Shelley and Jo have a chat about our tool of the week – Yoest for SEO.


[03:10 ] Meet Simon and find out what he does and how being a business coach has helped him

[04:33 ] Simon talks about why he focuses on WordPress support only for small business a market he believes that needs professional service

[06:30 ] Jo chose WordPress to stay in control of her content and platform

[09:32] Simon says make sure you plan where you are going so that you know what you need and find the right place.

[10:14] as a DIY website builder you are paying with time if not with money

[1:25] Shelley asks what is the absolute minimum a new VA needs and Simon talks about the biggest question you need to ask before you start – what is the purpose of the website?

[12:46] Once you have a complete plan of what you want your site to be you can then decide which platform to go for. Bonus – if you cannot execute your own plan you can hand it off to a developer as you have a tight brief.

[14:30] with some of the other systems they are all about the front end and what they look like, no control over speed or SEO for example

[16:29] Can you really build a website in an hour?

[19:11] All about having the mindset of the client or potential client and showing that you are the best person to work with and can do what you say along wtih Social Proof. Case Studies and testimonials

[21:45]  All for the niche

[23:08]  Jo agrees and gets passionate!

[26:12] Simon’s USP is his business background – asks good questions

[29:56] 75% of project time is in the planning says Jo

[31:29] Added functionality – discuss – make sure in your plan you know what you are going to want now and, in the future,

[33:24 ] Simon tells us about his One Offer a useful way to get started with a 5-page templated website

[42.25] Shelley and Jo talk about SEO and Yeost in particular

Our Guest - Simon Graves

​I’m happy to report that I am one of the few human and personable ‘web’ guys left in existence.  There are no automated chatbots here.

Nothing but honest, unbiased, help and support.  And no nerdy tech stuff either.  I make it a point to explain everything in a way that even your granny could understand!

My mission in business is to be that guy who provides professional online services, available and affordable to all, but primarily focussed towards new start-ups and those who have limited budgets.

My passion is not only providing these services using the WordPress framework (which still amazes me every day), but by doing so in a way that educates others in how they can use it to maximise their business potential.


You will learn

  • Things to consider when building your website
  • Why you need to plan, plan and plan again
  • What different platforms have to offer – or not.

Watch on Youtube

The session was well structured and the explanation was very clear. It was amazing how Shelley managed to squeeze so much info in just one hour and a half! Colin’s support and contributions were also very valuable, and so were “Virtual Veronica”‘s. Thank you for a most interesting and useful training session at the Miss Jones Virtual Summit!

Laura Carizzo- Royal Norwegian Embassy in Argentina

I haven’t used PowerPoint in 20 years, this has really boosted my confidence.

Lyn Parker

Course is packed with so much valuable information in a easy-to-understand and follow language, even for a complete beginner. I can respect the fact that sometimes it’s very hard for an expert to break the information down to basics. but Shelley has done it brilliantly. I was sure that I knew quite a bit but Shelley has proven me wrong even at the very beginning of the basics of PowerPoint. Lessons are short and precise which allowed me to easily transfer the new skill into practice without being overwhelmed and to carry on adding on more with each lesson. I had so many ‘Aha!’ moments and for most of them I couldn’t believe I used to pay graphic designer to do it for me, now, thanks to Shelley, I am looking forward to creating, designing, converting my presentations all by myself!

Iva Freeman – Vertex Human Capital

Shelley was very thorough and knew a lot of tip’s for using Teams, thank you 🙂

James O’Connor – Cavannah Homes

Very informative, constantly getting everyone in the meeting involved, loved every bit of it!

Dylan Teal Hopkins – Cavannah Homes
Fantastic and informative training and great to see all of the exciting functions with Microsoft Teams.
Laura Rigby – The Apprenticeship College
Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.
Leigh Dowling – Innuous

Microsoft Teams One to One Training Session

Shelley was approachable, easy to work with, and agile with answering questions to apply the session to my specific needs

Melissa Marshall – Present Your Science

A course on Outlook had been on the top of my list when Shelley asked VA’s what they wanted to learn.

It was a real case of ‘so that’s how you do it’ or ‘I never knew that’. I have to say that I learnt so many great tips it has definitely improved the way I work in Outlook and my inbox is looking colourful and organised and I can’t wait to share this knowledge with my clients.

Jacqueline Leake – JLeake VA Services – Outlook

A great course with lots of examples and step by step instructions. I can now confidently create infographics and as a bonus, I learnt a lot of new PowerPoint functionality that will enhance all my PowerPoint work and save me so much time.

Jessica Bailey – Integral Resource

I really like Shelley’s courses. She has a clear and easy to follow teaching style. In ‘How to Create Fillable Forms’ I’ve learned about the functions of the Developer ribbon which will mean I’ll be able to create a bespoke Returns Form for a client who has an online shop

Freya Henderson – Virtual Office Orkney

Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.

Sarah Clements – Inuous

Absolutely superb course, easy to follow and to refer back whilst putting it all into practice! I was unaware of the extent you can customise a presentation and it’s just made me want to know more – what’s next Shelley?

Denise Williams

I thought I had a pretty good grasp of Outlook until I did this course! In her videos, Shelley is clear and concise, and the language she uses is straightforward and jargon-free. Each module is broken down into manageable chunks, which helps keep your attention and means the course is easy to fit in around other commitments. I’ve created email templates and implemented rules that are already saving me time, and as all the other things I’ve learnt start to become second nature, the positive impact on my efficiency is fast becoming clear. This course has been incredibly beneficial and I would highly recommend it to anyone looking to strengthen their skills and boost productivity.

Pip Doleman VA

I thought I knew Powerpoint really well, but I wanted to specifically learn how to use Powerpoint to create better infographics, easily and quickly. Shelley explains everything in a very logical and clear way, so I understood everything the first time I heard it. The most useful thing I learnt was that Powerpoint can do so much more than I thought it could. By also using the short cuts that Shelley showed me I am much quicker than I have ever been and I thought I was already quick!

Susan Marot

Shelley Fishel of Tomorrow’s VA has a wealth of experience in Microsoft Office. I met her in person 2 years ago at the PA Show in London. I also saw her in action in a fab workshop and knew she was the whizz that everyone had told me she was. I have since bought a lifetime access to her HUB and all the courses in there are a MUST if you are a VA on a mission. The courses will give you confidence in all the Office 365 components and will catapult you to dizzy heights

Alex Hughes