This week’s guest is Gary Spinks. Gary is a copy writer. He is a former journalist, presenter and trainer, Gary uses a story-based approach to help business owners express what they do so it really hits the mark. Their people get it, love it and want to be part of it.
In this week’s episode we chat with Gary Spinks about all things Copy. What to think about, what you should have on your website and ideas around copy writing in general.
We chat about what goes on each page, why you should use stories and why having a story swipe file is important.