This week’s guest is Gary Spinks. Gary is a copy writer. He is a former journalist, presenter and trainer, Gary uses a story-based approach to help business owners express what they do so it really hits the mark. Their people get it, love it and want to be part of it.
In this week’s episode we chat with Gary Spinks about all things Copy. What to think about, what you should have on your website and ideas around copy writing in general.
We chat about what goes on each page, why you should use stories and why having a story swipe file is important.
Our Guest - Gary Spinks
Gary Spinks is a strategic copywriter and story-based marketing consultant. He helps entrepreneurs, business owners and organisations to present a clear, consistent and compelling message.
Based in the UK, he serves clients across the world who want a deeper, genuine, values-driven connection with their audience, niche or tribe.
Gary works with business people who tend to be a little different to the crowd. People with a purpose beyond making profits. People absolutely in their element doing what they do.
His services include writing, reviewing and editing for traditional, digital and video marketing; creating sales funnels and fine-tuning copy for higher conversions in leads, enquiries and sales; and tactical use of copywriting for branding, positioning and messaging.
He particularly loves working with stand-out players in the outdoors and leisure industry. From walking and holiday adventure companies to activity centres. Outdoor clothing and gear companies to bikes and cycling accessories. Mountain guides to map makers. Landscape photographers to quirky accommodation providers. And more.
A former journalist, presenter and trainer, Gary uses a story-based approach to help business owners express what they do so it really hits the mark. Their people get it, love it and want to be part of it.
You will learn
- Why story based writing is powerful
- How to keep a file of stories to use
- What a VA should be thinking about when thinking about copy.