As a VA you may well have heard this sage advice.
Demonstrate your value.
In other words, tell people how you help them and what difference it makes to their business, career and lives.
You can save them time, money and hassle. You can do the tasks they do not like doing and free them up to focus on what they love doing. You can keep them organised, on track and help them create a great impression with their customers and clients.
They say people are only really interested in “What’s in it for me?”… so you have to tell them.
That’s how you present and demonstrate value.
But there’s another way to draw the right kind of clients towards you. And that’s by sharing your values.
There’s another saying that ‘people buy from people’.
And people often like doing business with people who are a bit like them, or like-minded or feel like a good fit.
Part of that draw is their perception of your values… and how those match their own.
It’s not something that sole traders, freelancers and ‘helping others’ professionals tend to think about. Or they may regard it as something only for the big companies.
But know this. Your values are part of you and your business.
Consciously or subconsciously, people are weighing you up on these. They’re doing this whether you openly state your values or not.
It’s based on first impressions. Your website. Your communications. What you say. What you do. How you are with them.
Values are part of your personal brand and, by association, with your business brand.
And this is not a paper exercise (as it sometimes looks when you think about how some corporates behave out there).
If you just write down a set of values like a ‘shopping list’ of things you’d like to have, that is NOT doing it right.
Values should be the things you hold dear. They are cornerstones for the way you are, the way you do things and the way you conduct your business.
Most corporates tend to set these out publicly. And some companies live to them.
If you’re using Microsoft Office you may be curious about Microsoft’s company values. Here they are.
Microsoft says it is about “innovation, trustworthy computing, diversity and inclusion, corporate social responsibility, philanthropies, and environment.”
You can decide what you make of that. Certainly, innovation and philanthropies can both merit a tick. The company has also made recent pledges which suggest it is doing its bit to respond to the world’s environmental challenges.
And what about you?
What are your values? Could someone make a good guess what they are just from how you are and provide your services?
How are you sharing these so people can see clearly what you stand for?
You can talk about values in many ways and places. On your website. In your social media content. In blogs. On video. In stories that you can link with relevance to business. In your networking. In public speaking.
It’s also something you can look for in the type of clients you most wish to serve.
How do their values stack up against yours? Is there a good match there?
These are all questions which can help you with your positioning, credibility and marketing messages.
Sharing your values can add value to your business.
What about me I hear you ask – what are your Values Shelley?
Well, I am so glad you asked. Here is what I believe in and what underpins my work.
I believe in honesty and fairness, delivering value and empowering others by helping them learn how to get things done.
I’d love to hear how you do this and examples of how this has helped you in your VA journey.
To YOUR VA Success!
p.s You can see this in my courses, just take a look at the Course Directory – you will see that everything I do is set to help you in YOUR VA business.