Content is King

There’s a saying in business and marketing that “content is king”.

It might have been Microsoft’s co-founder Bill Gates who first coined the phrase.

There’s a lot to be said for it – though maybe today it should say “content is queen”.

Whichever way you prefer, there are bags of common sense behind the phrase.

For the smarter-working VA, content is your ally.How to get creative with content

And it’s your friend in two distinct ways.

Firstly, you can use it to build up your portfolio of marketing materials, sometimes called marketing ‘collateral’.

The great thing is you can chunk up and chunk down to create a valuable bundle of content for building your VA business.

Let me show you what I mean.

You could create a checklist – perhaps of things to look out for when hiring a professional and reliable VA.

Write a couple of paragraphs about each point on the checklist – to say more about each one – and you have a summary guide for a pdf.

Add more detail and some examples and you can turn that into an eBook – which could be used as a lead magnet, a free giveaway or a bonus gift.

You might even create a little sales brochure, to tell people about the services available and highlight what you do so well. That’s another pdf right there.

That’s the chunking upside of things.

Very quickly you have built up some resources for marketing yourself.

Some VA’s won’t bother or they may not do themselves justice with the content. If you do it well, you’ll automatically be at the front of the field.

And another benefit of creating guides, eBooks and reports is this.

You can chunk down.

The content in your guides, eBooks and reports – sometimes called ‘pillar’ content – can be broken up into smaller pieces.

Use the words and images to create any or all of the following:

? Blog posts

? Infographics

? Videos (share the written words on camera)

? Emails

? Social Media posts, e.g. for Facebook, Instagram or LinkedIn.

Maximise the value of the content you create.

Repurpose. Revise. Re-use.

And there’s a second distinct reason why content is your ally.

How to get creative with contentCreating content for your VA business can be used to impress your prospects and clients.

You can show them what you are capable of producing. Demonstration and illustration are powerful forms of persuasion.

You can talk to your clients as an expert or specialist.

You can guide and advise them on how they could use the content for their business. If they like what they hear and don’t have an in-house team, guess who they are most likely to ask to take on the project?

That’s right. You.

It’s all perfectly possible when you know what you are doing with Microsoft Office 365.

A good reason for making sure your “how-to” skills in the different applications are up to the mark.

You don’t need to know every single thing that Word, Excel, PowerPoint or Outlook do.

But it does help to know how to do the most essential and most commonly-used tasks.

That’s what you get with my series of online training courses.

Clear, step-by-step guidance as if I am by your side.

Learn when you want, where you want.

Pay once and enjoy lifetime access – refresh your memory whenever you need.

If you’ve been thinking this is the year when you really ‘go for it’ I have designed these courses with you in mind…

… the smarter VA who wants to save time and earn more.

Here’s to your success.

P.S. Remember,
you can browse my range of courses here
or go for the complete set in the Tomorrow’s VA Hub, dubbed by clients ‘The Full Monty’, and save more time and money.

P.P.S. Either way, you get lifetime access. The advantage of ‘The Full Monty’
is you never pay a penny or cent again… and ALL new courses are added automatically to your account for FREE. For life.

The session was well structured and the explanation was very clear. It was amazing how Shelley managed to squeeze so much info in just one hour and a half! Colin’s support and contributions were also very valuable, and so were “Virtual Veronica”‘s. Thank you for a most interesting and useful training session at the Miss Jones Virtual Summit!

Laura Carizzo- Royal Norwegian Embassy in Argentina

I haven’t used PowerPoint in 20 years, this has really boosted my confidence.

Lyn Parker

Course is packed with so much valuable information in a easy-to-understand and follow language, even for a complete beginner. I can respect the fact that sometimes it’s very hard for an expert to break the information down to basics. but Shelley has done it brilliantly. I was sure that I knew quite a bit but Shelley has proven me wrong even at the very beginning of the basics of PowerPoint. Lessons are short and precise which allowed me to easily transfer the new skill into practice without being overwhelmed and to carry on adding on more with each lesson. I had so many ‘Aha!’ moments and for most of them I couldn’t believe I used to pay graphic designer to do it for me, now, thanks to Shelley, I am looking forward to creating, designing, converting my presentations all by myself!

Iva Freeman – Vertex Human Capital

Shelley was very thorough and knew a lot of tip’s for using Teams, thank you 🙂

James O’Connor – Cavannah Homes

Very informative, constantly getting everyone in the meeting involved, loved every bit of it!

Dylan Teal Hopkins – Cavannah Homes
Fantastic and informative training and great to see all of the exciting functions with Microsoft Teams.
Laura Rigby – The Apprenticeship College
Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.
Leigh Dowling – Innuous

Microsoft Teams One to One Training Session

Shelley was approachable, easy to work with, and agile with answering questions to apply the session to my specific needs

Melissa Marshall – Present Your Science

A course on Outlook had been on the top of my list when Shelley asked VA’s what they wanted to learn.

It was a real case of ‘so that’s how you do it’ or ‘I never knew that’. I have to say that I learnt so many great tips it has definitely improved the way I work in Outlook and my inbox is looking colourful and organised and I can’t wait to share this knowledge with my clients.

Jacqueline Leake – JLeake VA Services – Outlook

A great course with lots of examples and step by step instructions. I can now confidently create infographics and as a bonus, I learnt a lot of new PowerPoint functionality that will enhance all my PowerPoint work and save me so much time.

Jessica Bailey – Integral Resource

I really like Shelley’s courses. She has a clear and easy to follow teaching style. In ‘How to Create Fillable Forms’ I’ve learned about the functions of the Developer ribbon which will mean I’ll be able to create a bespoke Returns Form for a client who has an online shop

Freya Henderson – Virtual Office Orkney

Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.

Sarah Clements – Inuous

Absolutely superb course, easy to follow and to refer back whilst putting it all into practice! I was unaware of the extent you can customise a presentation and it’s just made me want to know more – what’s next Shelley?

Denise Williams

I thought I had a pretty good grasp of Outlook until I did this course! In her videos, Shelley is clear and concise, and the language she uses is straightforward and jargon-free. Each module is broken down into manageable chunks, which helps keep your attention and means the course is easy to fit in around other commitments. I’ve created email templates and implemented rules that are already saving me time, and as all the other things I’ve learnt start to become second nature, the positive impact on my efficiency is fast becoming clear. This course has been incredibly beneficial and I would highly recommend it to anyone looking to strengthen their skills and boost productivity.

Pip Doleman VA

I thought I knew Powerpoint really well, but I wanted to specifically learn how to use Powerpoint to create better infographics, easily and quickly. Shelley explains everything in a very logical and clear way, so I understood everything the first time I heard it. The most useful thing I learnt was that Powerpoint can do so much more than I thought it could. By also using the short cuts that Shelley showed me I am much quicker than I have ever been and I thought I was already quick!

Susan Marot

Shelley Fishel of Tomorrow’s VA has a wealth of experience in Microsoft Office. I met her in person 2 years ago at the PA Show in London. I also saw her in action in a fab workshop and knew she was the whizz that everyone had told me she was. I have since bought a lifetime access to her HUB and all the courses in there are a MUST if you are a VA on a mission. The courses will give you confidence in all the Office 365 components and will catapult you to dizzy heights

Alex Hughes