Businesses are constantly looking at the best ways to get their message across to their audience.
And sometimes the information they want to get across can be quite complex.
That’s when they may turn to using an infographic to tell the story.
You have probably seen examples of these around – or might even have been asked to create one yourself.
An infographic is a piece of visual content that presents information using a graph, chart or image. It could represent statistics, trends, results, forecasts or other data.
The idea is to convey the message in a simple way.
This makes it easier for people to view things at a glance, take in the information and remember it.
Take this example infographic of ideas for a Lead Magnet :
Infographics have certainly seen a rise in popularity so you may find clients asking you to help put one together.
And you can do this in PowerPoint (which is why I put together a course to show you how to do that).
One of the challenges when creating infographics is that they can end up looking the same as any other.
But there are ways to keep up with the current trends and make something that really stands out.
Firstly, choose original images instead of stock photos to add that personal branding touch.
A second way is to use quote roundups.
These can work if you want to share a dose of inspiration or food for thought.
Find a quote aligned with your topic and add the picture of the person who said the quote. Add more quotes from other people to create a set.
For this to add value, the people you quote are probably as important as the information in the quote. Look for celebrities, famous people and key influencers in a relevant niche. Or it could be a compilation of sayings from your client’s senior team.
A third trend is the emergence of dynamic infographics. As the name suggests, this is where the content includes GIFs and other moving elements.
There also seems to be a bit of a resurgence in the use of 3D designs. They do stand out compared to two dimensions.
Another trend is towards brighter and bolder fonts.
They help to draw the reader’s attention to the information and make it look fun. The danger is that you can go overboard with colours and fonts and spoil the professional feel of it.
If you’re unsure about the basics I’ve got you covered in my course about How to Create Infographics with PowerPoint.
And when you get good at these you can make a bit of a name for yourself.
People are always on the lookout for VA’s with specialist skills sets.
You might become the go-to infographics expert.