Whether you work for a business or run your own, great communication skills will serve you well. 

And there is a wealth of knowledge and experience out there to learn from. Including among the 60-plus episodes of my Virtually Amazing podcast. 

Here are just some of the topics featured on the recordings which cover different aspects of business communication. 

Branding 

This is more than just having a logo. This is about how you present yourself to your audience. How you position yourself in the marketplace. How you stand out from others. 

The importance of how you want to be perceived, being consistent and other aspects of branding is explained by Rebecca Newenham (episode 29 of the podcast). 

Website 

For many businesses, their website is the first port of call for potential clients and customers. It’s a way to create a great first impression. 

Many sites are built using WordPress and a guy who knows all about that is Simon Graves. He shares his web tips in episode 4. 

Marketing and Writing 

The professional assistant may find themselves asked to create or work with marketing materials. 

If you have your own business, there will be a time when you will have to get to grips with marketing. 

For tips on how to tell your story and write better copy, listen to strategic copywriter Gary Spinks in episode 9. 

It really is important to be clear about your audience and your message. 

If you want to discover how to batch and re-purpose content for marketing, digital content writer Sara Bussandri has you covered (episode 10). If you want to understand some of the essentials of content marketing, there’s plenty of wisdom from Sarah Arrow (episode 16). 

The more I look back at the podcast, the more I realise just how many episodes tackle the theme of communication. 

Social Media 

When you’ve got something to say and are keen to put content out into the world, you’ll want to get to grips with social media. 

Advice on what the best platforms are for you – and how to measure the impact of your online efforts – are shared by Jude Turner (episode 58), an experienced social media expert. 

And if LinkedIn is a good platform for you, award-winning Jennifer Corcoran can guide you on how to make the most of it. Your profile. Your connections. The way you engage with it. Was it really way back in episode 3 of the podcast that Jennifer talked about all that with co-host Jo Brianti and me? 

Video 

If you work with social media, you may well find yourself taking advantage of the merits of video. If you’ve not given it much thought or are just starting out with it, the ‘King of Video’ Matthew Hughes (episode 61) has some good advice about how to use it for marketing and communication. 

Networking 

Building a network and using networking are important skills for the professional assistant, especially if you are looking to start and grow a VA business. 

The Virtually Amazing podcast has a string of episodes dedicated to different aspects of this topic. 

There’s probably no better place to start than with the ‘Queen of Networking’, Michele Ibbs (episode 33). She talks about how to craft a perfect 60-second piece about yourself – and what you do – so you stand out to an audience. 

As the founder of the PA Forum, Daniel Skermer understands the value of a strong network. In inspiring episode 40 of the podcast, he talks about the importance of consistency. 

You can also get tips and different perspectives on networking and groups for business from guest contributors such as VAs Lucy Messaritis (Ep. 27) and Susan Wright (Ep. 22), connector and international speaker Jackie Groundsell (Ep. 18), and Jacqueline Leake (Ep. 17). 

VA Gwen Backhouse agrees with those who think networking is the bee’s knees. She shares why in episode 39. 

PR 

If you’d like to dip your toe into the pool that is the PR side of communication, episode 14 of the podcast with Carrie Eddins is the place to visit. 

Email 

Email remains an important medium for communication, whether internal or external. Getting to grips with Microsoft Outlook is part of the professional assistant’s art. Handling and managing messages. Keeping diaries and schedules on track. So much easier when you are in control of the tech. 

It’s always a good thing to keep your skills up to speed. That way you can handle whatever is thrown your way with greater efficiency and confidence. 

Excellent communication is essential for modern business. Find inspiration and learning here and wherever else you can find relevant knowledge and know-how. 

The session was well structured and the explanation was very clear. It was amazing how Shelley managed to squeeze so much info in just one hour and a half! Colin’s support and contributions were also very valuable, and so were “Virtual Veronica”‘s. Thank you for a most interesting and useful training session at the Miss Jones Virtual Summit!

Laura Carizzo- Royal Norwegian Embassy in Argentina

I haven’t used PowerPoint in 20 years, this has really boosted my confidence.

Lyn Parker

Course is packed with so much valuable information in a easy-to-understand and follow language, even for a complete beginner. I can respect the fact that sometimes it’s very hard for an expert to break the information down to basics. but Shelley has done it brilliantly. I was sure that I knew quite a bit but Shelley has proven me wrong even at the very beginning of the basics of PowerPoint. Lessons are short and precise which allowed me to easily transfer the new skill into practice without being overwhelmed and to carry on adding on more with each lesson. I had so many ‘Aha!’ moments and for most of them I couldn’t believe I used to pay graphic designer to do it for me, now, thanks to Shelley, I am looking forward to creating, designing, converting my presentations all by myself!

Iva Freeman – Vertex Human Capital

Shelley was very thorough and knew a lot of tip’s for using Teams, thank you 🙂

James O’Connor – Cavannah Homes

Very informative, constantly getting everyone in the meeting involved, loved every bit of it!

Dylan Teal Hopkins – Cavannah Homes
Fantastic and informative training and great to see all of the exciting functions with Microsoft Teams.
Laura Rigby – The Apprenticeship College
Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.
Leigh Dowling – Innuous

Microsoft Teams One to One Training Session

Shelley was approachable, easy to work with, and agile with answering questions to apply the session to my specific needs

Melissa Marshall – Present Your Science

A course on Outlook had been on the top of my list when Shelley asked VA’s what they wanted to learn.

It was a real case of ‘so that’s how you do it’ or ‘I never knew that’. I have to say that I learnt so many great tips it has definitely improved the way I work in Outlook and my inbox is looking colourful and organised and I can’t wait to share this knowledge with my clients.

Jacqueline Leake – JLeake VA Services – Outlook

A great course with lots of examples and step by step instructions. I can now confidently create infographics and as a bonus, I learnt a lot of new PowerPoint functionality that will enhance all my PowerPoint work and save me so much time.

Jessica Bailey – Integral Resource

I really like Shelley’s courses. She has a clear and easy to follow teaching style. In ‘How to Create Fillable Forms’ I’ve learned about the functions of the Developer ribbon which will mean I’ll be able to create a bespoke Returns Form for a client who has an online shop

Freya Henderson – Virtual Office Orkney

Shelley was really clear in her teaching and went at a pace that was helpful to us. We covered all we needed to know to get us started, as a small team, using MS Teams. She was also very helpful in the run up to the session, with check in calls and ensuring our platform was set up correctly. I would highly recommend Shelley to anyone wanting to learn to navigate their way around MS Teams.

Sarah Clements – Inuous

Absolutely superb course, easy to follow and to refer back whilst putting it all into practice! I was unaware of the extent you can customise a presentation and it’s just made me want to know more – what’s next Shelley?

Denise Williams

I thought I had a pretty good grasp of Outlook until I did this course! In her videos, Shelley is clear and concise, and the language she uses is straightforward and jargon-free. Each module is broken down into manageable chunks, which helps keep your attention and means the course is easy to fit in around other commitments. I’ve created email templates and implemented rules that are already saving me time, and as all the other things I’ve learnt start to become second nature, the positive impact on my efficiency is fast becoming clear. This course has been incredibly beneficial and I would highly recommend it to anyone looking to strengthen their skills and boost productivity.

Pip Doleman VA

I thought I knew Powerpoint really well, but I wanted to specifically learn how to use Powerpoint to create better infographics, easily and quickly. Shelley explains everything in a very logical and clear way, so I understood everything the first time I heard it. The most useful thing I learnt was that Powerpoint can do so much more than I thought it could. By also using the short cuts that Shelley showed me I am much quicker than I have ever been and I thought I was already quick!

Susan Marot

Shelley Fishel of Tomorrow’s VA has a wealth of experience in Microsoft Office. I met her in person 2 years ago at the PA Show in London. I also saw her in action in a fab workshop and knew she was the whizz that everyone had told me she was. I have since bought a lifetime access to her HUB and all the courses in there are a MUST if you are a VA on a mission. The courses will give you confidence in all the Office 365 components and will catapult you to dizzy heights

Alex Hughes