Our Guest

DP Knudten

Website Free Gifts Page

Hosts

Shelley Fishel

Shelley Fishel

Jo Brianti

Jo Brianti

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Show Notes

This episode is not to be missed! Today we welcome copywriter, personal brand expert, marketing strategist and self-titled NONFICTION ‘BRANDvangelist’, DP Knudten to the show. DP started out in marketing and advertising with US agencies such as McCann Ericsson and lists brand giants Coca-Cola and McDonalds among his impressive client list. 

DP talks passionately about his journey and experience working with brands to communicate and craft their unique non-fiction brand stories, enabling business owners to position themselves not just as service providers but as go-to experts in their field. 

We talk about transferring enthusiasm – how telling your truth about your experiences and success can be the biggest trick in the box for VA’s selling their services; how creating your unique brand handle or ‘Brandle’ will enable your network to quickly identify you as the expert and how every business should be able to distil their values down into three key principles to live by. 

If you’d like to know more, head over to www.nonfictionbrand.com/gift and sign up for DP’s free brand-building gift and check out his amazing book ‘Non-Brand Fiction’ at www.dpknudten.com/ 

Our Guest - DP Knudten

DP Knudten, Chief Collaborator, COLLABORATOR creative DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Colorado, Florida, and Wisconsin, USA. He is the author of “NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/’ and the creator-host of the popular podcasts, NONFICTION BRAND and The ROTOMA Podcast. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.

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Laura Carizzo- Royal Norwegian Embassy in Argentina

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Lyn Parker

Course is packed with so much valuable information in a easy-to-understand and follow language, even for a complete beginner. I can respect the fact that sometimes it’s very hard for an expert to break the information down to basics. but Shelley has done it brilliantly. I was sure that I knew quite a bit but Shelley has proven me wrong even at the very beginning of the basics of PowerPoint. Lessons are short and precise which allowed me to easily transfer the new skill into practice without being overwhelmed and to carry on adding on more with each lesson. I had so many ‘Aha!’ moments and for most of them I couldn’t believe I used to pay graphic designer to do it for me, now, thanks to Shelley, I am looking forward to creating, designing, converting my presentations all by myself!

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Dylan Teal Hopkins – Cavannah Homes
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Jacqueline Leake – JLeake VA Services – Outlook

A great course with lots of examples and step by step instructions. I can now confidently create infographics and as a bonus, I learnt a lot of new PowerPoint functionality that will enhance all my PowerPoint work and save me so much time.

Jessica Bailey – Integral Resource

I really like Shelley’s courses. She has a clear and easy to follow teaching style. In ‘How to Create Fillable Forms’ I’ve learned about the functions of the Developer ribbon which will mean I’ll be able to create a bespoke Returns Form for a client who has an online shop

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