This episode is not to be missed! Today we welcome copywriter, personal brand expert, marketing strategist and self-titled NONFICTION ‘BRANDvangelist’, DP Knudten to the show. DP started out in marketing and advertising with US agencies such as McCann Ericsson and lists brand giants Coca-Cola and McDonalds among his impressive client list.
DP talks passionately about his journey and experience working with brands to communicate and craft their unique non-fiction brand stories, enabling business owners to position themselves not just as service providers but as go-to experts in their field.
We talk about transferring enthusiasm – how telling your truth about your experiences and success can be the biggest trick in the box for VA’s selling their services; how creating your unique brand handle or ‘Brandle’ will enable your network to quickly identify you as the expert and how every business should be able to distil their values down into three key principles to live by.
Our Guest - DP Knudten
DP Knudten, Chief Collaborator, COLLABORATOR creative DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Colorado, Florida, and Wisconsin, USA. He is the author of “NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/’ and the creator-host of the popular podcasts, NONFICTION BRAND and The ROTOMA Podcast. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.