Today we’re talking to branding consultant and designer Heather Boudour. Heather set up her business ten years ago after falling into the freelance world almost by accident. She graduated with a degree in graphic design and after her first in-house design job, soon had clients knocking at her door to work with her directly. Heather realised that her talent for diving deep into the identity of a business owner and bringing their unique style to life was something she could do full time and her business was born.
In this episode, Heather shares her insight into what’s involved in the process of building a unique visual brand and how, in the early stages of business, done can sometimes be better than perfect. She also shares how her coaching style, born from her own experiences in business, helps her clients to move on from the early ‘get it done’ stage, pushing the boundaries on their visual style, all in pursuit of creating a unique brand identity they can be proud of.
Our Guest - Heather Boudour
Hi, I’m Heather, a brand designer who specialises in creating beautiful brands for passionate female business owners. I work with my clients to help them to connect with and visualise their ambition.
I love bringing ideas to life and working with women who are running businesses they are super excited and passionate about.
Together, we create work that has purpose and meaning, ensuring it connects with their audience and articulates their talents, who they are and what they do.
I use a coaching style, guiding my clients through the branding process and working with them to develop more confidence in their offering. The process not only creates the brand itself but also a renewed self-belief and motivation to take their business to the next level.
You will learn