First off – what is a Lead Magnet?
A Lead Magnet is something that helps you to grow your email list. If you are selling a product or a service, then you will be growing your list of people to sell to. Subscribers to your list are already interested in what you have to say so that makes offering them other information and products much easier.
Types of Lead Magnet you will find:
- Free PDF
In fact, anything that your readers and ideal client will find of use. The more useful the better!
Why do I need one?
If you want to generate leads online, then your business needs a lead magnet. People just won’t give you their email address and let you into their Inbox unless they feel that what you are offering is of value to them. To promote your business, it’s your job to offer a fantastic Lead Magnet.
What does my Lead Magnet Need to Do?
Solve a problem – give your idea reader the solution to a problem they are struggling with.
Promises a Quick Win – It should help them easily achieve something
It should be super specific – the more specific the Lead Magnet the better it will work
Instantly Accessible – your reader should gain access to the Lead Magnet just as soon as they have given you their details.
Demonstrate your expertise – A great Lead Magnet will demonstrate that you are the expert and the right person for the job.
Can I use Microsoft Word to Create One?
Well as a Lead Magnet is usually a checklist, whitepaper, report or eBook, you can use Microsoft Word to create it and then save it as a PDF so that people can download it easily.
Microsoft Word has all the tools you need to enable you to create an awesome Lead Magnet or eBook.
You can set up your template to include your brand elements, colours, logos, fonts etc. Then use all the different tools available to you such as adding Tables, Pictures, Icons, Smart Art. Then you have automatic features like AutoCorrect and AutoText which will help you speed up when you have standard paragraphs or blocks to add.
If you are offering an eBook as a Lead Magnet, then you may want to include a Table of Contents and/ or and Index.
But Shelley – that sounds like an awful lot of tools that I have never used!
If you are not sure what some of those things are and would like to learn more, I have you covered – well you would expect that wouldn’t you?
Create eBooks and Lead Magnets with Ease is my latest course. It includes all the tools mentioned above and you will walk away being able to create any kind of eBook or Lead Magnet.
In just two and a half hours you will learn how to:
- Change the Paper Size and what it means for your margins
- Adjust the page margins
- Add Headers and Footers
- Add Section Breaks and have different headers and footers for different sections of your document
- Add Page Numbers
- Table of Contents and Index
- AutoCorrect and AutoText
- Add and Style Pictures and Icons
And so much more.
Get the course
You can get your hands on this course and create fabulous eBooks and Lead Magnets with Ease. Simply head over to: Create eBooks and Lead Magnets with Ease.
What kind of Lead Magnets will you create?